Evergreen was commissioned to re-invent the logo for La Repubblica latest acquisition; Cityfan.

Sequence Magazine gave us the Art Direction of their magazine, we take care of everything from layouts to fonts, to illustrations. We decided to go for a very clean layout to give as much space as possible to the quality of the photos but we always mix it up with plenty of hand made illustrations.

Random Productions is Italy’s leading snowboard movie company. We worked with them on their latest flick “Randomite”. We took care of the overall Art Direction and made loads of hand drawn stop motions, both for the presentation of the sponsors and that of the riders.

Garbage Gang is a crew of snowboarders from Milan, they claim that their crew all began with a bunch of friends having a meal at McDonald’s. When Rough told us to design a collaboration board we decided to use this story for the graphics and so made “beer” board and “burger” board.

Jessie is the female version of Sequence Snowboarding Magazine. In 2010 we were asked to redesign the logo of the magazine and provide illustrations for the main features. The logo had to be soft and girly so we worked on a very round, hand written logo. For the inside illustrations we wanted to keep the feel of the logo so we worked on different hand drawn lettering, each that reflected the related articles.
In 2011 we were very pleased to take over the general art direction

evergreen was commissioned to re-design the logo for likemlk.com we decided to film the creation of the logo and make a small film out of it.

Advertising page for Fiat Picture Awards made with hand lettering.

Illustrations for kids Combipel catalog.

This is the original Series for Rough Snowboards. Having set the DO IT YOURSELF theme we decided to keep the topsheets very clean with a simple lettering in the middle of the boards, leaving the rest of the board for people to customize themeselves with stickers, stencils, pens or what ever they prefered. While on the bases we drew giant DIY tools like Marker pens, pencils, cutters and highlighters.

For Rough’s second promotional video we wanted to feature some real snowboarding, but as we didn’t really have any top quality material we decided to go to the mountains shoot loads of sequences with team rider Matteo Ferraris and make a stop motion video with the photos. After 3 days of cutting out photos and 2 days of shooting in our studio, we managed to make a miniature version of the rider come to life on our desk, no special effects included.

Every year Sequence Magazine organizes a week of board tests, workshops and discussions between brands and retailers. We were asked to take care of the overall image of the event, from the logo design, to print ads, to gadgets and T-shirts.

In 2011 Rough decided to introduce a new line of top end boards, the Revolution Series. To highlight the top quality of the boards we opted for a cleaner and more professional look compared to the previous boards we had done for them. We did, however, keep the strong messages in our work and decided to at a strong iconography as well. Following the Do It Yourself motto we were inspired by russian revolutionary posters.

In 2011 Rough Snowboards decided to amplify it’s clothing range by introducing more T-shirts and Hoodies. We went for the Pure DIY look with stenciled logo T-shirts, graphics inspired by russian propaganda posters and claims inspired by old punk CD’s.

For 2011 we wanted a really strong message for the brand. We came up with DIY or DO IT YOURSELF which perfectly fits the brands image and with the financial crisis and costs of products snowboarders were really interested in the concept. We wrote down a Manifesto for the website and produced a Zine that explained the movement and also featured the products. We also used typical DIY promotional material like stencils and stickers you had to cut out yourself that express important messages instead of simple brand logos.

The Pill is a Business to Business magazine focused on board sports. It covers behind the scenes news, tradeshows and retail advice. We opted for a large tabloid format and printed it on newspaper. We made a very simple and flexible grid so that it could be applied to any article and tried to make the serious contents interesting by creating colorful infographics.

Fifth Season is a Buyer’s Handbook that features all the snowboard products for the coming season and is released once a year in September.
The main challenge was to create a design template that could showcase the products at their best, fit all the necessary information and make it pleasing to the eye, making people want to read it. We opted for a strict color code system to differ the various sections and a set of logos that explain the main characteristics of the products in one simple symbol. The overall design is very light to let the images of the products really stick out while the text isn’t too heavy but perfectly readable.
Every section has a double page illustration where the lettering is directly reffered to the kind of product featured for example ice letters for the board section and letters made out of screws for the binding section.

Sequence is Italy’s leading snowboarding magazine so it was a pleasure to work with them. We were asked to act as consultants for the overall Art Direction and to enhance the pages with illustrated typography.