We wanted the riders to be able to relate to these snowboard graphics. Often messages are more powerful than images that’s why we decided that the main graphic element of the topsheet would be big hand written typography. The messages are strong and often provocative because snowboarders don’t care for sweet talk. The background is made up of hand drawn patterns of illustrations and lettering all related to the main theme of the board. The base is even more powerful, using sign language to express the attitude of the rider.